After successfully testing several mobile strategies (QR codes, SMS and mobile apps), Kellogg takes its latest dive into customer-relationship management by launching a new initiative and web portal.
(Mobile Marketer, June 2011)
- The CRM initiative allows Kellogg to build highly personalized relationships with their consumers
- A new web portal will let consumers choose how they'd like to receive communications from Kellogg's brands (mobile, email, etc)
- Previous mobile testing includes a Crunchy Nut promotion that drove 40,000 QR scans and 6,000 text